2015 Geneva International Auto Fair–Tag Heuer Writing New Chapter

On March 5th, 2015, the 85th international auto exhibition will be opened in the Palexbo Exhibition center. In order to celebrate the 30th anniversary of cooperation with MClaren and Tag Heuer will build a luxury exhibition booth that is about 1000 square meters. Tag Heuer has a long connection and history with car racer, and conducted wide cooperation with many famous events in the world, including Formula one, FE, Carrera Panamerican, etc.

Tag Heuer also has close connections with MClaren fleet, particularly Ayrton Senna who is the symbolic person in this Don’t Crack Under Pressure, an advertisement. Now he returns and Tag Heuer designated his as the Mentor in the Pantheon of Ambassadors. The World F1 is about to begin and Fernando Alonso and Jenson Button will battle for the champion with MClaren racing cars.

In 2015, Tag Heuer will return to the 24 Hour Of Le Mans. This event is popular among media and catches tremendous attention. In this event, Nissan will come back with its GT-RLM NISMO. Sebastien Ogier, the ambassador as well as the former champion, poses a new challenge and wishes one of the famous tag heuer carrera replica – Tag Heuer Carrera 1887 chronograph will jointly achieve another great feat with him.

FIA Formula E Championship is the event that all is powered by electricity, and cars in the race are definitely the masterpieces of technology and design. In the 2015 event, it is still exciting and expecting, and it offers a new perspective for audience. In addition, this event closely cooperated with TAG Heuer which serves as the official chronograph. Among those teams and racers, Tag Heuer serves as the official partner with China Racing and Mahindra Racing. Bruno Senna, the nephew of Ayrton Senna, is a member of top racers in the group. What’s more, in order to celebrate the 30th anniversary, Tag Heuer will display a Formula 1 Red-Black limited edition watch.

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