When it comes to article marketing, one of the easiest and most simplistic methods is submitting articles to article directories. This helps drive traffic to your site. Many article directories let you add a link to the bottom of your article, which can be used as a resource. You can put up a ton of articles and then maybe even spin them later to get more submissions in.
Offer people an incentive to subscribe to your newsletter, such as access to a free report. This report may be created by someone you hire or you, but it will reach out to potential customers so they can sign up for your mailing list. Keep the report topic relevant to the industry you are in.
Keep your articles simple. If you bury the useful information under a bunch of junk or technical jargon readers are going to move on to someone else. Worse, if you get a reputation for this you won’t attract readers and people will avoid anything with your name on it in favor of others.
It is important to be patient when employing article marketing tactics. Article marketing is definitely not the quickest sort of online advertising. The benefits take months to make an impact on website traffic figures. One distinct advantage to focus on is that article marketing is a fairly long-term strategy; its traffic-boosting effects linger for a long time after the initial effort is made.
Be a poster child for frequency. Post new articles as often as you can. This is the fastest and easiest way to develop new readers, and get search engines and article databases to focus on you. The more you update with new information, the more your articles will appear, enticing new readers.
Be a seamless streamer. Every article should have a call to action at the end of it, but many times they are far too obvious. Your article should flow directly into the call to action without your readers ever realizing it is happening. Practice doing this until it becomes natural for you.
One way to boost the exposure of an article marketing campaign is to secure appearances as a guest blogger. This is when you ask a blogger in your field if you can post an article to their blog. You need to have established a reputation for expertise and trustworthiness to try this. If you get a guest blogger spot, your article will be exposed to many new readers.
Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.
Article directories are excellent for people utilizing article marketing because they send more traffic to their website. Article marketing is an easy and free way to boost a business’s success. When more people see you and your content online, they’ll be more likely to visit and boost your search engine rankings.